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ProtoGenie's Visionary Design (Continued)
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The following excerpts capture the major dimensions of this seismic shift away from desktop applications toward Internet applications:

"The Internet is entering its Lego era. Indeed, blocks of interchangeable software components are proliferating on the Web and developers are joining them together to create a potentially infinite array of useful new programs. This new software represents a marked departure from the inflexible, at times unwieldy, programs of the past, which were designed to run on individual computers. As a result, computer industry innovation is rapidly becoming decentralized. In the place of large, intricate and self-contained programs like Microsoft Word, written and maintained by armies of programmers, smaller companies, with just a handful of developers, are now producing pioneering software and Web-based services. These new services can be delivered directly to PC's or even to cellphones.

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"The idea of modular software, where standard components can be easily linked together to build more elaborate systems, first emerged in Europe during the 1960's and spread to Silicon Valley in the 70's. Despite its promise, however, modular software has generally been limited by corporate strategies that have held customers and other programmers hostage to proprietary systems. Those limitations have eased almost overnight, mostly because of the open-source software movement, which promotes making information available to everyone.

"These tools are changing the basic core economics of software development," said Tim Bray, director of Web technologies at Sun Microsystems and one of the designers of a powerful set of Internet conventions known as Extensible Markup Language, or XML, which make it simple and efficient to exchange digital data over the Internet."

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"Last November, Microsoft introduced a Web services portal called Windows Live and Office Live. But as the world's largest software publisher, it still faces the delicate challenge of creating free Web services. Many of Microsoft's standard PC applications, in the new world of on-demand software, are migrating to the Internet."

"Moreover, the balance of power is shifting, Mr. Ozzie said. "For years, vendors like Microsoft have put huge resources into tools to build composite applications," he said. With mash-ups, the real power becomes the people who can weave the applications together."

"Microsoft is not the only company threatened by the simple tools of the Web 2.0 movement. Adobe Systems, which recently acquired Macromedia, publisher of the widely used Flash graphics standard, is under pressure from Ajax, or Asynchronous JavaScript and XML, a new development technique for creating interactive Web applications that look and function like desktop programs."

"Another new idea comes from Amazon, whose Web Services group recently introduced a service called the Mechanical Turk, an homage to an 18th-century chess-playing machine that was actually governed by a hidden human chess player. The idea behind the service is to find a simple way to organize and commercialize human brain power. "You can see how this enables massively parallel human computing," said Felipe Cabrera, vice president for software development at Amazon Web Services."

"The impact of modular software will certainly accelerate as the Internet becomes more accessible from wireless handsets."

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"ProtoGenie Online liberates researchers from budget busting software developers and limited use applications."
Dr. Lawrence H. Boyd, President, Pasadero, Inc., Tucson, Arizona

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